How to set up and optimize Meta campaigns
In the world of digital advertising, Meta platforms (Facebook and Instagram) play a key role in creating and executing successful marketing strategies. Meta platforms offer numerous opportunities to reach target audiences and achieve business goals. This program is designed to provide you with practical knowledge on content creation, strategy planning, and campaign optimization for the best results.
The program lasts for four weeks and covers the following topics:
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Meta Content Basics: Creating Ads That Convert
- Explore the fundamentals of creating content tailored for Meta platforms. Learn which types of ads resonate with the Meta audience, how to align content with platform-specific trends, and the theory behind effective Meta marketing strategies.
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Strategic Basics: Creating an Advertising Strategy
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Learn how to create a clear and achievable advertising strategy - from setting goals to identifying your target audience.
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Advertising Psychology: Consumer Behavior and Emotional Triggers
- Understand consumer psychology and how to use emotional triggers to create effective ads.
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Mastering Meta Campaigns: From Setup to Success
- A hands-on approach to setting up campaigns, analyzing results, and optimizing for better performance.
Each week, you will receive new learning material (via Google Classroom), which will allow you to master all the key related to campaign setup and optimization.
In the second and fourth phases, you will be invited to webinars with the program creator, who will guide you through the material in detail and answer all your questions.
By the end of the program, you will be ready to apply the acquired knowledge in practice, and after completing the final phase and test, you will receive an Online Certificate.
Sign up and gain practical skills for creating and optimizing campaigns that deliver results!
Lecturer:
Aneta Nedimović, Marketing Manager, Bassivity
The program starts in February 2025.