Social Media Marketing program: Develop the skills necessary for success on social media.
In today's digital world, knowledge of social media marketing has become essential for a wide range of professions. Whether you are a marketing professional, brand manager, PR manager, an entrepreneur looking to enhance your brand, or simply someone who wants to learn how to position a personal brand on social media - our Social Media Marketing program is the right choice for you!
Social media has become the dominant communication channel, drastically changing the relationship between consumers and brands. Our training introduces you to the key features and rules of successful advertising on major online platforms such as Facebook, Instagram, and LinkedIn, as well as other networks shaping digital marketing today.
This program is designed to provide you with comprehensive knowledge on how to establish and plan effective communication on social media in order to achieve the best results for your brand.
The program lasts for four weeks. Each week, you will receive new learning materials (via Google Classroom), which will help you master all the key aspects of social media marketing.
Through four phases, we cover the following topics:
- Introduction to social media and communication strategy development
- Overview of the digital market and advertising formats on social media
- Social media management strategy
- Content marketing and the latest trends
In the second and fourth phases, you will be invited to webinars with the program creator, who will guide you through the material in detail and answer all your questions.
At the end of the program, you will be ready to apply the acquired knowledge in practice, and after completing the final phase and the test, you will receive an Online Certificate.
Sign up and become the Social Media Marketing expert your career deserves!
Lecturer
Maja Grbović, Head of Media, Mercator S
The program strarts in February 2025.