What you will learn?
Graphic design is all around us, in countless forms, on-screen and in print, but always created from images and words to achieve the goal of communication. The Molèn Academy of "Graphic Design" exposes students to the fundamental skills necessary to create a sophisticated graphic solution: process, historical context, and communication through image-making and typography. The goal of this specialization is to equip participants with a set of transferable formal and conceptual tools for "creation and communication" in the field of graphic design, which you will achieve by working at the Academy and home.
We guide you through the teaching plan of the Graphic Design course:
1. Presentation of lecturers and participants, introduction to the basics of graphic design.
2. Brand - What is a brand, its history, and what types of branding exist?
What is brand awareness, and what is communication from the point of view of branding? Legal regulation and smart handling of the author's work in that context.
3. Brand - Continuation of lectures + introduction to Illustrator.
4. Introduction to Photoshop (basic skills) - Photoshop (presentation and lecture) - defining, using, and applying tools, with work on concrete examples and exercises.
5. What we work with... Other useful programs - Overview of several useful programs and familiarization with the basic features of statics, video, animation, and presentation.
6. Digital design - Digital is the present and future of design.
This lecture aims to bring closer how important it is that everything we do is adapted to different digital formats. + mini exercise.
7. Color and typography - The importance of choosing a color, the psychology of it, connecting the brand and color, how we can apply it, and what we can achieve by using it.
The basis of typography, its rules and characteristics, to set up a typographic system. Practical work.
8. Logo and slogan, advertising - What is a logo and what is a slogan? What is the value of posting a slogan and how can it be played with? When we say advertising today / what do we mean, and what did we mean in the past? Basic classification and familiarization with the terms of the advertising world. Practical work.
9. Learning the program/exercises - Practical work.
10. Learning the program/exercises - Practical work.
11. How to make a design go VIRAL - Getting to know viral design - how to get there and what are the positive and negative aspects.
Attendees are given homework to come up with a topic that can go viral.
12. Static vs. Video - The lecture aims to bring closer how important it is for a design to work well as static and video.
In addition, we visually present the ideas that the participants came up with as homework from the previous lecture - statics + video.
13. Learning the program/exercises/familiarization with mockups - Along with practical work, participants will get to know the idea and purpose of mockups, as well as work on the presentation of their brand.
14. Preparation for printing - How to prepare a design for printing, so that the final product looks like the one on the screen. Practical work.
15. Design for mass communication - How to design for "everyone" and how to make it appeal to the majority. What mass communication looks like and how design fits into it. + mini exercise.
16. Design Theory - (talk about different styles and directions and why it's important) - Design through history, references, and things to know about famous designers and current trends. + joint analysis.
17. Formatting for various media - Behance.
18. AI and Graphic Design - Introduction to AI tools used, examples, and rules regarding usage
19. Presentations and awarding of certificates - Each of the participants presents their presentation of the final work, which is a collection of all previously acquired skills.Discussion about the process, the level of acquired knowledge, plans for the future, and awarding of certificates.
The lecturers are experienced experts from the region, and you will have the opportunity to listen to guest lecturers from all over the world who will visit Molèn for you during the semester.
At the end of the training, regular participants receive an official Molèn Academy certificate.
It is also possible to enroll in the Graphic Design program as part of a package and thus benefit from tuition fees. Our recommendations are:
- Graphic Design + Digital Marketing
- Marketing and brand management + Graphic design
Information about classes:
Lectures are held once a week from 5:30 p.m. to 9:00 p.m. in the premises of the Molèn Academy.
Duration of the program: five months.
Tuition: 1190 euros + VAT (payment is possible in five installments).
Join us and start your career in the world of graphic design!
It is also possible to attend the program online.
LECTURERS:
Margareta Marjanović, Lead UI/UX Designer, Wireless Media
Stefan Gajić, Creative & Art Director, Direct Media United Solutions
