What you will learn?
If you want to succeed in digital marketing, you need to know how to convey the right message to the right audience. Through practical examples, you will learn much more than managing digital tools. You will find out what big companies require when it comes to presenting themselves in the online world, what are the right channels to promote your brand, and how to customize the message and advertising formats. In this program, you will find many specific skills and knowledge in line with the latest developments in the field of Digital, as well as examples that will open your horizons and stimulate your proactivity, whether you work in a company and want to improve your skills or your business. The lecturers are experienced experts from the region, and you will have the opportunity to listen to guest lecturers from all over the world who will visit Molèn during the semester because of you.
During our innovative five-month digital marketing training program, designed to equip you with the comprehensive skills and knowledge needed to succeed in this dynamic industry, you will master the following areas:
1. Introduction to Digital Strategy: Lay a solid foundation of understanding digital strategies and why it is important to have a good strategy that leads to clear execution of ideas.
2. Target group: Learn how to define and understand your target audience, what message to create for each of them and how to create a personalized approach to certain target groups.
3. Digital Ecosystem: Learn about the key elements of digital marketing in a more than complex ecosystem.
4. SEO: How to qualify your site to be at the top of search engines. We recommend additional education on this topic at our specialized workshop.
5. Social Media Content: Master the skills of creating effective content and advertising on social networks, including the current most popular ones, Instagram and TikTok.
6. Key Performance Indicators and Reporting: Develop the ability to analyze, report and gain clear insights about key performance.
7. Google Ads and Email marketing: Master the techniques of Google advertising and Email marketing, as pure performance channels that support your businesses.
8. Omnichannel Marketing: Understand the importance and application of an omnichannel approach to marketing.
9. User experience analysis and the psychology of consumer behavior: Learn how to analyze the user experience step by step and how to use these insights to recognize future consumer behavior on digital channels. We recommend continuing education on this topic at a specialized workshop that deals with the analysis of user experience and at a specialized workshop that deals with the psychology of consumer behavior.
10. Creative Content Strategy: Master the art of creating engaging and effective content.
11. Copywriting: Discover the secrets of effective copywriting, including creating slogans and messages. You can learn more about this topic at the workshop we organized especially for you.
12. Price psychology. Simple ways to attract attention and increase the attractiveness of any product or service.
13. eCommerce Marketing: Explore the specifics of e-commerce marketing.
14. Final Project: Apply the acquired knowledge to a real example.
This program is perfect for those who want to improve their skills in digital marketing and be ready for the challenges that this rapidly evolving industry brings. Join us and become part of the new generation of digital marketing experts!
At the end of the training, participants receive an official certificate from the Molèn Academy.
Note: Due to the quality of lectures and workshops, the number of places for live teaching is limited to 2 groups of 9 people.
Lectures in Belgrade are held once a week from 5.30 pm to 9.00 pm, on the premises of the Molèn Academy for a period of five months.
Tuition for lectures in Belgrade: 1120 euros + VAT, payment is possible in five installments.
Lectures in Porto Montenegro are held once a month (Saturday and Sunday from 9:00 a.m. to 5:00 p.m.) for three months.
Tuition for lectures in Porto Montenegro: 1490 euros + VAT, payment is possible in three installments.
It is also possible to attend the program online.
LECTURERS
Željko Bošnjak, MarTech Consultant
Teodora Bogdanović, Editor in Chief, Elle
Maja Grbović, Head of Media, Mercator S
Vladimir Ćuk, Head of Marketing and E-commerce, Analytics at Gigatron
Aneta Nedimović, Marketing manager, Bassivity
Andreja Milkić, Group Account Director, Leo Burnett
Goran Tintor, Marketing Data Intelligence Lead DIRECT MEDIA United Solutions
