Creative Content Strategy & Execution Program: Create content that connects the brand and the audience.
In the era of digital media, successful content creation and implementation are key to achieving marketing goals. The Creative Content Strategy & Execution program is designed for all professionals in marketing and digital communications, as well as entrepreneurs who want to improve their business and promotion in the age of new media.
Today, the challenge is not only to choose the right communication channels but also to tailor key messages to the specific formats of those channels. Content that successfully grabs consumers' attention must be creative, relevant, and effective.
Our program offers specialized knowledge and practical skills to help you learn how to create content that aligns with your brand and effectively connects your brand with your target audience. You will learn how to integrate creative content into your marketing strategy, making it engaging and efficient on social media.
The program is divided into four phases, each lasting one week, with new learning materials provided every week. Throughout the four phases, the following topics are covered:
- Introduction to the Context of Social Media Use in Advertising: Identifying the right target audience, Choosing the appropriate platforms, Promoting content on social media.
- Social Media and Content Marketing Strategy: Creating unique content, Encouraging user-generated content, Collaborating with influencers, Content marketing on major platforms.
- Execution of Content Formats for Online Campaigns: Executing digital campaigns in practice, Common challenges faced during the execution phase.
In the second and fourth phases, you will be invited to webinars with the program creator, who will guide you in detail through the material and answer all your questions.
At the end of the program, you will receive an Online Certificate.
Sign up and become an expert in creating and executing creative content!
Lecturer
Andreja Milkić, Account Director, Leo Burnett
The program starts in February 2025.