Sara Milošević

For me, the Molèn scholarship meant a chance to try out the newest method of additional education I had seen up to that time. I loved the approach that Molèn has that I could see on their digital channels and I wanted to try 

I especially liked it because it is an incentive for women and their additional education. I haven't seen so much support from women to women in these areas and I was especially glad when I found out that the founder of Molèna is a woman.

The new education I received was inevitable, but besides that, I was able to see and listen to the creators of some of the campaigns that were known throughout the Balkans. It helped me better understand the goals of the same, as well as the process of how campaigns are designed, how data from the market is used, and how it ultimately translates into sales and measurement of results. It was especially important for me to hear that, because I, as a user at the end of the day - was a participant in all those campaigns!