This four-week online program is designed for anyone who wants to improve their business or their client’s businesses by increasing traffic from Google search and achieving better rankings.

The program guides you through the key steps to understand and implement SEO strategies, laying the foundation for long-term success. Through practical work and support from instructors, you will master techniques that can be directly applied to your website or project.

The program lasts for four weeks. Each week, you will receive new learning material (via Google Classroom).

In the second and fourth phases, you will be invited to webinars with the program creator, who will guide you through the material in detail and answer all your questions.

By the end of the program, you will be ready to apply the acquired knowledge in practice, and after completing the final phase and test, you will receive an Online Certificate.

The program consists of four modules:

  1. Introduction to SEO and Understanding Google Search
    1. How does the Google algorithm work?
    2. What factors affect ranking?
    3. User behavior during searches and how to leverage it for optimization.
  2. On-Page SEO: Optimizing Your Website for Google
    1. Creating content optimized for keywords.
    2. Site structure and technical SEO optimization.
    3. The role of metadata, images, and links.
  3. Using SEO Tools and Competitor Analysis
    1. Overview of essential SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs).
    2. How to analyze competitors and identify opportunities for improvement.
    3. Investing in the right tools - what’s worth your time and money?
  4. Local SEO, YouTube Optimization, and Strategy Implementation
    1. How to improve visibility on Google Maps and local searches.
    2. Optimizing a YouTube channel for better ranking.
    3. Developing individual strategies for your business and applying what you’ve learned.

Why invest in this program?

  1. SEO is a continuous process: You will learn how to track algorithm changes and keep your site relevant.
  2. Direct application: The program is designed for you to start implementing what you learn right away.
  3. Traffic and sales growth: Better ranking on Google means more traffic and higher revenue.

Lecturer:
Vladimir Ćuk, Head of Marketing and E-commerce, Analytics at Gigatron

The program starts in February 2025.