Marketing data intelligence lead DIRECT MEDIA United Solutions
Goran has more than 20 years of experience in shaping strategies, marketing communications and innovation. He was a trusted advisor for brands such as Delhaize Serbia, Coca-Cola, Bambi, Google, Lidl, McDonald's, P&G and others.
He moves to Direct Media after that company saw the synergy between its basic marketing activities and the data-driven future offered by the startup Data Do.
Before Data Do, he was regional director of research at global giant GfK. Before that, he worked as a marketing manager at MPC and an account manager at Saatchi & Saatchi.
He won the prestigious British Chevening Scholarship for an MA in Marketing, became a GfK CEE ambassador for knowledge sharing, his business plan successfully attracted grants from the Fund for Innovation Activities of Serbia and the World Bank for Data Do, and earned the title of the best seller of the sports brand Arena in Eastern Europe .
He occasionally or permanently transfers his knowledge to several institutions such as the Faculty of FMK, the IAA Academy, the Mokrogor School of Management, the Faculty of Economics and the FEFA Faculty. His lectures include strategic marketing, behavioral economics, consumer behavior, innovation, the customer in a digital environment, and more.
Spoke at conferences in 10 European cities. He is a member of the "Effie Awards" scoring committee in Serbia. His course in behavioral economics at FMK is the first of its kind in Serbia.
Lecturer at Molèn Academy:
Workshop:
The Psychology of Consumer Behavior
More information: Linkedin